If you’re considering Employee Advocacy as a means to drive engagement in Social Media, you’ll need to develop a solid program and make informed choices about the software to support it. This report, published today by my co-author Chris Boudreaux has been well researched, and will save you lots of time. Chris explores over 25… Read More »
People tend to struggle with measuring the value of Employee Advocacy in social media for three reasons: • First, there is the data. Tons of it. So much data that we call it big data. Social data aggregators and monitoring tools give us filters to remove much of the data that is irrelevant to a… Read More »
On this day, you’ll see lots of “best/worst of” lists about Social Media and Social Business trends. I’m proud of the pioneering work my team at IBM has led not only in 2013, but for the last 10! That’s right, we’ve been pioneering our leadership position for many years and have made significant progress while… Read More »
What will 2014 bring and what should organizations and individuals expect from the continued digital revolution? Forbes blogger, EKaterina Walter interviews 26 marketing leaders, who provide their thought-provoking expert opinions. I’m honored to have been included amongst such esteemed colleagues. See full post: 2014 Digital Trends And Predictions From Marketing Thought Leaders
Your employees are the stewards of your brand, empower them to share their expertise & knowledge in service of customers. This won’t just happen, cultural change & a system of engagement are necessary to make it a reality. Ethan McCarty shares what we’re doing at IBM to Embrace Brand Identity in the World of Social… Read More »
I’m proud to be a Spartan! My college experience was unforgettable and propelled me to pursue my dreams of working in the Marketing & Communication profession. My Alma Mater Michigan State University, ran this nice feature to help promote my book The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize… Read More »
CMO of Branderati and author of Think Like Zuck, EKaterina Walter explores the emerging employee advocacy movement in this post: Want to find brand ambassadors? Start with your employees where she cites my point of view that “in social media people – not brands – are the channel.” For more on the importance of building trust & credibility, how to support your employees… Read More »
This post provides a whole new meaning of “working your core”. These concepts will help you strengthen the results which your employees can drive by creating advocacy for your brand. The target zone: Start small, be specific, choose wisely Just like in a core body workout, seeing incremental results for the time and effort you… Read More »
Greg Gerik @ggerik of 3M moderates a panel of pioneering brand marketers at the 3M Think Tank. Kevin Hunt (General Mills), Susan Emerick (IBM) and Mason Nelder (Verizon) openly discuss core challenges companies face when embracing digital & social. Mason Nelder @MasonNelder cites “Closing the leadership knowledge gap” as a huge challenge and how “It’s on us… Read More »
Employee Advocacy is getting a lot of hype lately. So what’s the secret to empowering social employees to be engaged in social media to benefit your brand? Here’s a short video from today’s 3M Think TANK, hosted by Greg Gerik where following Brian Solis, I present a few concepts from our new book The Most… Read More »
In a world where information continues to explode, people still trust people. In fact, research from Edelman and Nielsen continue to show that people are more likely to trust information from an organization’s employee or from someone they perceive to be like themselves, than from an organization’s official communicators, web site or sponsored content. If… Read More »
There is no right answer to this question. The number of hours of social media training required depends entirely on the individual, for two reasons: Each person comes into social media training with a different level of understanding, skill and practical application of social capabilities. Each person is unique in the way they learn, some… Read More »
Stimulating young women leaders by increasing their understanding of personal internet reputation management and social media analytics. I recently had the opportunity to partake in a rewarding opportunity. In partnership with Institute for Learning & Performance Improvement, College of Education at Wayne State University, I volunteered my time and social business expertise as part of IBM’s… Read More »
Today I chatted with BlogTalkRadio’s Kathy Klotz-Guest @kathyklotzguest about the employee advocacy strategy my team has been leading at IBM. We discuss how to contend with the need for content, how it’s not just about technology, and how to balance marketing as both art and science. With many years of careful strategic planning and implementation, IBM now has more internal employee bloggers/champions than any… Read More »
