What support do your employees and partners need to effectively engage in social to represent your brand? I’m a passionate believer that sharing knowledge & expertise is a key driver of effective social engagement and it is imperative when establishing personal & brand reputation. Our CEO Ginni Rometty, recently said it like this: “In a… Read More »
An approach to building a training curriculum to improve employee engagement through social media. Over the course of the last year, I’ve worked with our internal communications & training specialists to lead the develop of an education curriculum to advance employee skills in the area of external social media engagement to benefit our customers and… Read More »
A guest post by Bill Chamberlin WOMMA (The Word of Mouth Marketing Association) has recently announced the publication of it’s 2013 Influencer Guidebook. This Guidebook is an educational resource for marketers to better understand the mechanics and metrics of influencer marketing. I’m excited about this new Guidebook because, I was part of a WOMMA committee that… Read More »
Social is not just another way to push content, it gives you the ability to connect human beings with one another and ignite conversations around topics of interest relevant to your social business initiative. At IBM, the Social Business Manager collaborates closely with the Marketing Segment Manager to provide oversight for all aspects of a… Read More »
I recently shared my thoughts on how marketing professionals are generally ill-prepared for leveraging the opportunities available for using data and analytics tools to gain deeper insights into customer behaviors and market trends. Here’s an excerpt from that discussion where I explain how B2B marketing leaders need to move beyond simply consuming data to using… Read More »
This post is especially important for agency partners who are striving to build and maintain business with a client. It’s written from my vantage point as the “client”, and summarizes my thoughts on ways to successfully end a client relationship, obviously a list of “what not to do”. Certainly each should be avoided if you… Read More »
The Practice of Effective Social Business Program Management Social gives you the ability to connect human beings with one another and ignite conversations around shared topics of interest relevant to your brands priorities. So if you’re thinking about social as just another channel to push content through, think again. As you build your social program,… Read More »
I’ve traveled to Copenhagen, Denmark to speak at the IBM Smarter Business Event. This is my first time here and it’s an amazing vibrant city, full of old world charm and tourists from around the globe. I was lucky enough to have some time when I first arrived to tour a bit and take some… Read More »
Martin Packer describes himself as an “IBMer, Mainframe Performance Guy and zChampion, who gets to think about lots of other stuff.” And if you’d follow him on Twitter, friend him on Facebook or read his blog, you’d soon realize that characterization fits him to a T. Martin’s involvement with social media began 25 years ago,… Read More »
Nigel Griffiths eats, drinks and sleeps Power Systems. Around 15 years ago, this IBM performance guru located in the United Kingdom authored a free utility he called nmon (short for Nigel’s Monitor), which can be used to monitor and analyze performance data on AIX and Linux systems. While never officially supported by IBM, the tool… Read More »
This past May, Tony Pearson had a problem. He was visiting with a group of customers in Australia — nearly 8,000 miles away from his home base at the IBM System Storage Executive Briefing Center in Arizona — and needed to know if the IBM XIV Storage System would work in a particular competitive environment. … Read More »
With close to 6,000 RSS subscriptions and 14,000 to 15,000 hits a month, Willie Favero runs one of the top DB2 for z/OS blogs on the Internet. So when Willie talks … people listen. But it wasn’t always that way for the senior certified IT software specialist. Spurred on by a friend in Toronto who… Read More »
I just returned from SXSW Interactive, it was my first experience attending this event and I was thrilled be a part of it. If you’ve heard from others that it has to be experienced to be understood, it’s true – I’ve never seen anything like it. There was an incredible vibe from the massive amount… Read More »
Being referred to as a “server chick” on a blog post may not flatter most women, but to my IBM colleague Elisabeth Stahl, it was a sign that she had come into her own in the world of social media. It also affirmed that she was having a growing and positive impact on how people… Read More »
