Social Workforce Enablement System Components
What support do your employees and partners need to effectively engage in social to represent your brand? I’m a passionate believer that sharing knowledge & expertise is a key driver… Read More »
Articles
Show me. Guide me. Let me.
An approach to building a training curriculum to improve employee engagement through social media. Over the course of the last year, I’ve worked with our internal communications & training specialists… Read More »
WOMMA’s 2013 Influencer Guidebook
A guest post by Bill Chamberlin WOMMA (The Word of Mouth Marketing Association) has recently announced the publication of it’s 2013 Influencer Guidebook. This Guidebook is an educational resource for marketers… Read More »
Effective Social Business Management
Social is not just another way to push content, it gives you the ability to connect human beings with one another and ignite conversations around topics of interest relevant to… Read More »
Are marketing departments prepared for big data?
I recently shared my thoughts on how marketing professionals are generally ill-prepared for leveraging the opportunities available for using data and analytics tools to gain deeper insights into customer behaviors… Read More »
How to end a client relationship
This post is especially important for agency partners who are striving to build and maintain business with a client. It’s written from my vantage point as the “client”, and summarizes… Read More »
Trusted Experts engaged in social media are 135% more effective at generating leads
The Practice of Effective Social Business Program Management Social gives you the ability to connect human beings with one another and ignite conversations around shared topics of interest relevant to… Read More »
Building the IBM Brand in the Social Sphere
I’ve traveled to Copenhagen, Denmark to speak at the IBM Smarter Business Event. This is my first time here and it’s an amazing vibrant city, full of old world charm… Read More »
Performance Guru Advocates the Human Side of Social Business
Martin Packer describes himself as an “IBMer, Mainframe Performance Guy and zChampion, who gets to think about lots of other stuff.” And if you’d follow him on Twitter, friend him… Read More »
Techie Uses IBM developerWorks to Build Social Eminence
Nigel Griffiths eats, drinks and sleeps Power Systems. Around 15 years ago, this IBM performance guru located in the United Kingdom authored a free utility he called nmon (short for… Read More »
Master Inventor Extols “the Unedited Voice of the Individual”
This past May, Tony Pearson had a problem. He was visiting with a group of customers in Australia — nearly 8,000 miles away from his home base at the IBM… Read More »
A chat with Willie Favero DB2 for z/OS evangelist about is secrets for social media success
With close to 6,000 RSS subscriptions and 14,000 to 15,000 hits a month, Willie Favero runs one of the top DB2 for z/OS blogs on the Internet. So when Willie… Read More »
SocialMedia in the Underground World of B2B
I just returned from SXSW Interactive, it was my first experience attending this event and I was thrilled be a part of it. If you’ve heard from others that it… Read More »
“Server Chick” Uses Social Media to Set the Record Straight
Being referred to as a “server chick” on a blog post may not flatter most women, but to my IBM colleague Elisabeth Stahl, it was a sign that she had… Read More »
