Thoughts on establishing a branded blog
Working for a Global Brand can bring questions and challenges for employees when it comes to whether or not they should establish a branded blog in their respective region or… Read More »
Articles
Building IBM Social Computing Guidelines
In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice… Read More »
Using social for business
There are so many ways that I use social to conduct business, it’s become natural and critical to my productivity. I realize after some reflection, quite likely I take it… Read More »
Traits of Subject Matter Experts who are successfully sharing their knowledge and expertise through social networking
Over the last few years I’ve been working with colleagues across my company to provide them guidance on becoming more effective with sharing their domain knowledge through social networking and… Read More »
Defining your social strategy
As you begin planning your social strategy, it’s important to do so with a focus on customer relevance. You should learn how your target audience is currently using social media,… Read More »
Keyword selection is critical to social research success
Selecting keywords for your social listening research is the most critical first step to harnessing relevant insights. In a world with a billion computers, four billion cell phones and a… Read More »
Blogging aspirations to share
I’m a goal oriented person, so as a neophyte blogger, I’m attempting to establish some goals for myself to help keep me focused and (hopefully) motivated too! I thought these… Read More »
Social Business Transformation
We’re on the cusp of a major shift in business transformation; the interest in companies wanting to adopt social business is on the rise. As businesses seek ways to best… Read More »
Targeted social media marketing engagement
How will you ensure that your social marketing engagement is on target to support your brands marketing priorities? A lot of B2B social media marketers struggle with how to sustain… Read More »
Increasing social proficiency to build influence
Developing the Social Influence Plan The foundation of a successful social media marketing engagement strategy is dependent on recruiting the right subject matter experts (SMEs) and each individual’s commitment to… Read More »
What role does social intelligence play in empowering a social workforce?
A solid social media marketing strategy focuses employee interactions on concrete outcomes that enhance their social presence, project their expertise, stimulate innovation, and deliver business value. To ensure that employees… Read More »
Using Social Intelligence to Kick-Start Your Social Marketing Strategy
While social intelligence plays a critical role in developing an effective B2B social marketing strategy, many marketers make the mistake of instead rushing to deploy tactics and experiment with new… Read More »
