I had the pleasure of presenting at the Direct Marketing Association of Detroit’s (DMAD) “Fast Forward” Spring conference. It was a great homecoming, as the DMAD was a critical association early on in my Direct Marketing aspect of my career. I was glad to be back and continuing the longstanding tradition of advancing the data driven direct marketing profession through education, community and sharing my expertise.
Marketers are applying insights gathered from AI to business and marketing strategies and may not even know it! This presentation provides you with the basics that you need to understand from natural language processing, machine learning and deep learning the 3 essential aspects of Artificial Intelligence. You’ll also benefit from several examples that describe how Artificial Intelligence is being applied to marketing:
- Marketing Automation and Customer Relationship Management
- Social Media Listening, Identifying Influencers and Communities and Prioritizing Top Influencers for engagement
- Content curation and Product recommendations
- Writing SEO optimized headlines
- Speech recognition
- Ad Targeting
- Chatbots
- Dynamic pricing
