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With every ending, there is a new beginning

Dear Friends and Colleagues,

Today is my last day with IBM. It is with deep gratitude that I reflect on my 18 years of service. Over these years, I’ve had the opportunity to work with you! The people across the globe who make IBM a great company. During this time I’ve personally learned, lived by and held dear our IBM values. IBM

I’ve had the amazing opportunity as a “professional hire” to build the capabilities of what was our “Integrated Marketing & Communications (IMC)” organization. Then in 1998, transition into all things digital, affording me the chance to “restlessly reinvent” my skills while successfully propelling IBM into the internet era. What a journey it’s been! From launching IBM.com, multiple global industry sites, advancing the STG Digital & Social Strategy, announcing the historical moment when Watson on Power 7 won Jeopardy, conducting the first Social Listening Study and founding the Social Insights Practice in partnership with MDI, introducing Smarter Planet, celebrating our Centennial, launching IBM Connections while creating some of the first communities which are still thriving, welcoming our first Female CEO, establishing the M&C Labs, leading the advancement of our enterprise digital and social media strategy, governance & policies, scaling innovative programs like Digital IBMer Hub, Forward Thinkers, IBM Select (Social Eminence and Employee Advocacy), IBM.com/voices and last but not least leading the development of our Influencer Engagement Discipline. What an incredible journey, truly I’m proud to be an IBMer!

So … what’s on the other side? you might be wondering. I’m planning to launch a new business venture, providing strategic advisory services. Once my light on Sametime goes out, I’ll be just a click away, so please keep in touch.

Website
LinkedIn
Twitter @sfemerick
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YouTube 
email: emericksf@gmail.com
Join me at the Employee Advocacy Summit, September 15th in Atlanta

Thank you for your collaboration and partnership all these years!

10 Benefits of Social Business Collaboration

Is collaboration critical to your team’s success? Do you work in a globally matrixed environment? How do you foster the kind of open communication on your team that encourages information sharing, learning, partnering on projects, breakthrough thinking?

There are so many benefits to open collaboration in a social business. If your leadership is struggling to understand the benefits, the below short list provides 10 starting thoughts for you to help educate them.

Screen Shot 2015-04-25 at 11.52.52 PM“In a social enterprise, your value is established not by how much knowledge you amass, but by how much knowledge you impart on others” ~ Ginni Rometty, CEO IBM

 

10 Benefits of Social Business Collaboration

  1. Share your opinion
  2. Seek input from others on their point of view, provide your own point of view by commenting on their posts
  3. Find and share information by tagging content with keywords. This helps you find relevant information by keyword across various content types, such as: Blogs, Communities, Bookmarks, Files, Wikis, Forums. You’ll be able to find information that is posted publicly, or inside a private community that you’re a member of.
  4. Brainstorm with your team
  5. Share an experience or best practice
  6. Share photos or videos
  7. Get project updates in real time
  8. Collaboratively manage a project
  9. Share important and useful links
  10. Share, edit or get feedback on a document with your team

Employee Advocacy Summit Launches in Atlanta September 2014

As Employee Advocacy grows into a new mega-trend for brands, business leaders across industries want to know how it will create value and how to best execute within their brand, while ensuring ROI and compliance. To help today’s marketers navigate the complexity of building, scaling and driving performance through Employee Advocacy programs, Chris Boudreaux and Susan Emerick created the 2014 Employee Advocacy Summit, in collaboration with Social Media Today.

Employee-Advocacy-Summit

Whether you’re just getting started, well on your way, or not sure how to begin, this half-day conference brings you straight talk from practitioners at leading brands, and pioneering industry leaders in the domain of Employee Advocacy.

The 2014 Employee Advocacy Summit on September 15, 2014 in Atlanta will open this year’s Social Shake Up conference, which runs September 16 – 17.

Bring your team and find out what’s really involved in a successful Employee Advocacy program. From strategy and planning, legal and compliance, education and training to contending with the plethora of technologies, performance measurement and how to quantify ROI.

An added plus: the conference will begin with a panel of Employee Advocates who have participated in such programs. They’ll give you the answers to the most commonly asked question: “What’s in it for me?” by sharing their views on the many benefits they’ve reaped by participating in an Employee Advocacy program on behalf of their company.

Regardless of your organization’s size, you will take away proven approaches to mobilize and empower employees to advocate for your brand. Reserve your spot today!

And feel free to contact Susan Emerick or Chris Boudreaux for more information about the event, or Employee Advocacy programs:

Susan Emerick:   susanemerick.com  @sfemerick

Chris Boudreaux:  socialmediagovernance.com @cboudreaux

We spoke with Social Media Today CEO Robin Carey about the Employee Advocacy Summit when we were in Austin for SXSW this year:

 

Don’t miss the opportunity to join us! You can register here:  2014 Employee Advocacy Summit