Today I chatted with BlogTalkRadio’s Kathy Klotz-Guest @kathyklotzguest about the employee advocacy strategy my team has been leading at IBM. We discuss how to contend with the need for content, how it’s not just about technology, and how to balance marketing as both art and science.
With many years of careful strategic planning and implementation, IBM now has more internal employee bloggers/champions than any company around. If you’re interesting in how IBM has been able to scale relationships by being open, decentralizing content creation and trusting (and empowering) passionate employees to carry the torch, you’ll want to take a listen: The Social Enterprise: Lessons on Content, Internal Advocacy and the Human Element
