In a world where information continues to explode, people still trust people. In fact, research from Edelman and Nielsen continue to show that people are more likely to trust information from an organization’s employee or from someone they perceive to be like themselves, than from an organization’s official communicators, web site or sponsored content.
If your content marketing plans do not include some level of empowering employees to publish in social media, you may be missing a huge opportunity to build trust with your audience.
This post Two Surprising Keys to Build Trust and Drive Sales Through Social Media by my co-author Chris Boudreaux, ran today on Social Media Today and will help you understand how to build trust and drive sales in Social Media.
