The white paper provides readers an understanding of the most prevalent challenges for organizations striving to improve employee engagement and practical solutions from experts on how to address them. Most organizations don’t have a coherent employee engagement strategy, in fact — only 41% of organizations believe they have a holistic and strategic approach to employee engagement and advocacy. Authentic employee engagement only happens when there is trust in the relationship — only 43% of survey respondents believe they have an organizational culture of trust and empowerment that supports employee engagement. Part of the problem is that there is no natural owner of employee engagement. In 41% of organizations, HR leads employee engagement efforts, while 17% and 11% have Employee/Corporate Communications and Marketing leading efforts, respectively. There remains significant untapped opportunity to use digital tools to enhance employee engagement. Only 36% and 25% of respondents have organizations where many employees use their internal collaboration platform and enterprise social network, respectively.
