Digital Strategies Data-Driven Public Relations, Marketing, and Advertising aims to address the need for marketing and communications professionals to advance their skills by providing a foundational understanding of how the internet, social media, artificial intelligence and analytics are a critical aspects in building sound data driven digital strategies. This book advances understanding of how the… Read More »
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The Most Powerful Brand On Earth
Brands that thrive and profit from employee and customer empowerment generate significantly greater awareness and revenues, while also decreasing costs of marketing, selling and customer service. However, employees must engage in public, real-time conversations. And most people are not professional communicators.
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The Smart Sceptics Guide to Social Media in Organisations
If you are considering employee advocacy for your organisation but you are not sure how to sustain the participation of your employees on social media, this book offers a three-step framework developed through research and real life examples.
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Participation Marketing
Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open, and human, and one of the best ways of achieving this is through authentic employee advocacy. Participation Marketing takes a detailed look at the benefits that arise when employees are fully subscribed to a brand’s ethos, and how this can be used to magnify a brand’s voice.
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Employee Advocacy 2.0, Leveraging Influence to drive a connected organization and employee led buyer journey
This guide is for anyone in Marketing and Communications who are running Influencer Marketing, Employee Advocacy and Social Selling programs to increase their brand awareness, shape brand perception and drive sales. Most brands are running these programs in silos and therefore not seeing the full potential. We want to help you change this. We will… Read More »
2017 Global Workforce Trends
Personal branding is taking on a new life and getting deeper scrutiny, as employers look to leverage the power of employees’ personal brands for the good of the company. Initial identification of trend topics came from research and through our own insights into workplaces around the world. We looked at global news sources focused on… Read More »
Strengthening Employee Engagement In The Digital Era
Most organizations don’t have a coherent employee engagement strategy, in fact — only 41% of organizations believe they have a holistic and strategic approach to employee engagement and advocacy. Authentic employee engagement only happens when there is trust in the relationship.
WOMMA Influencer Marketing Handbook
This Guidebook is an educational resource for marketers to better understand the mechanics and metrics of influencer marketing. It helps those that are developing Influencer programs in a number of ways. Four critical elements have been defined and discussed: Influence, Key Influencers, and Influencer Marketing and their relationship to each other . Types of Influencers: The… Read More »
